Featuring above; Fleur No.2 / She Ruled the World / Wild & Free

THE INSPIRATION

It is that time again, a new artwork collection launch. As always before even starting on a collection I start with a rough idea or concept to base everything around. This time was inspired by our relationship with femininity. Who I am as a woman, the endless possibility of who I will be and the different facets of my own femininity.

Featuring above; LOVE Print / With Love, Always Print / Fleur No.1 Print

THE PROCESS

Firstly was the lettering. I worked with an undone aesthetic throughout all of the lettering through the collection. A lot based on traditional serif typefaces, but illustrated with paint to bring out texture and imperfections.

Secondly, I knew I wanted to expand on my mixed media prints from the last collection, working through my floral archive to be inspired all over again. Fleur No.1 & No.2 are definitely some of my favourite results of experimentation in the last few months. These are the first two of many to come.

Thirdly, was a cut & paste experimentation that made its arrival into the collection in the last week of designing. It started while picking up confetti from a craft store when I found three coloured card stacked on top of each other. I didn't know why I was buying it but I knew I had to have it. That turned into a whole weekend of tearing paper.